From the initial generation of this idea, I wanted to make this a very motion graphics-heavy production that matched with the theme of digitalisation and being modern. The primary way I achieved this style was through the way I animated screenshots (the "B-Roll" of the program). Each screenshot was individually animated inside of After Effects, using motion blur and keyframes.
The second way I achieved this digital theme was by carefully using the colours from the brand discussed, staying within their brand guidelines (Zooms blue, Tiktok's Red/Pink) and using real-life screen captures and recordings to keep the footage realistic.
The outcome of the project was a 5 minute 30 second video that met all the necessary criteria of a high quality that received a distinction grade. You can watch the final video below.
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Are you interested in working on your digital appearance or have general questions? I'm available to contact via a number of platforms. For business enquiries, contact me on LinkedIn or via email, or if you want to contact me for a non-business related matter, direct message me on Instagram!