NutraFuel

Brand identity and website for NutraFuel, a prepped meals service for students and athletes.

The brief

NutraFuel was entering a competitive market and needed a brand and website that stood out from established meal-prep competitors. Some of their identity already existed — a logo and a primary colour — but it needed pulling into proper brand guidance so it stayed consistent across their website, packaging and social profiles, plus an online store that could handle stock as they grew.

What I delivered

I built out the brand identity from what they already had, then designed the site at a component level — each section designed on its own before being brought together across the marketing pages, such as the home page and FAQs.

It was developed as a proof of concept on WordPress, with WooCommerce handling online sales — mobile-first, since most of their audience were browsing and ordering from their phones. Alongside the site, I created graphics to support their social media profile.

Outcome

NutraFuel had a working proof of concept that brought their brand to life across a website, online store and social presence, ready to take to market.